Analyze and create advertisements in various media, applying both historical and contemporary perspectives on advertising methods and design.

Identify, analyze and address the cultural differences and communications issues that arise in both international and intercultural business contexts.

Gain media literacy skills in order to comprehend messages and effectively utilize tools to design and distribute our own messages.

Apply the principles and key concepts of public relations to address the challenging task of shaping an organization's public image.

Employ clear, effective and accurate communication of technical information for different purposes and audiences.

Engage in the various stages necessary to design and develop a basic multimedia product, including creating a storyboard and writing a script.

Improve effective communication in a variety of professional settings by analyzing how culture shapes interpersonal relations.

Demonstrate the ability to distinguish media bias from audience bias and well-researched, credible news stories from unreliable journalism.

Demonstrate the key principles of organizational communications by developing professional documents and organizational messaging strategies.

Demonstrate strategic uses of social media for a variety of purposes, such as advertising, marketing, and public relations.